Oregon Problem Gambling Helpline
Gambling on the cell phone: The next big marketing target?
Cell phone gambling is still getting off the ground but, thanks to its convenience and a receptive 20 to 35 year-old age bracket, the sector is primed for growth. Global revenues from cell phone based casino games will grow at an accelerated pace through 2008, expanding by nearly 50 percent from 2006 to 2007, and will likely total over $2.2 billion by 2010 (more than five times the revenues generated in 2004).
Cell phone users in the UK who were surveyed regarding the appeal of cell phone gambling overwhelmingly cited convenience as a benefit (70%), with smaller numbers saying that it was less intimidating and allowed for more discretion.
Cell phone gambling is currently illegal in the United States.